SEO is a complex science, with more than 200 factors in Google’s algorithm. The ever-changing rules make it really difficult for SEO experts and any web marketing agency to stay at the top of the game. As search engines attempt to enhance the quality of search results, some ranking factors shift shapes, others fall into oblivion, and completely new ones arise out of nowhere. The technology available to SEO professionals is also evolving constantly, making life quite stressful for them. Here we will provide the ultimate guide to dominate Google’s search results in 2018.

Increased search engine results page features

It is the aim of any web marketing agency or SEO professionals to achieve and maintain a high volume of traffic for a particular website. This could be achieved by reaching the top spot on a search engine results page. Only get the top slot is not enough, you have to make strategies and implement technology to maintain that top position. Some popular search engine results page features include AdWords, news block, featured snippets, local packs, reviews, tweets, video, image pack, shopping results and site links.

Careful Structuring is needed for Rich Snippets

There are two types of snippets, rich snippets, and regular snippets. Both include a clickable title, a URL, and a Meta description. Rich snippets have more condensed titles, reviews, and images. How you structure the data, however, is important in how search engines will display the information.  To receive more clicks and have a higher click-through rate, which in turn increases potential sales you need search results with properly formatted rich snippets.

Page Speed is important

Users often become frustrated while clicking on a website that appears to answer your question exactly, but you would have to wait for the page to load. If the page doesn’t load in 5 seconds, users are off onto another website that can hopefully give them the answers they need quickly. The website traffic will suffer if the page speed is slow. Google recommends the page speed to be 3 seconds or less. Page speed will be given more emphasis in 2018.