A logo is the face of the business. It reflects what your business deals with, its principles and values. The logo is a powerful marketing tool that conveys the message better than any text. In recent times, many logo design services company have emerged in the market. Hire a reputed designer company like Fitser for creating a timeless, versatile, memorable and simple logo design.

What Goes into Logo Design?

Refining or designing a logo can help you stay on top of the market. A good logo is visually memorable and easily perceived for attracting your customers. The different elements that go into designing a logo are:

Line- Line is the fundamental aspect used in developing a logo. A professional designer uses lines to divide space and connect two points. Using lines in websites helps in differentiating body contents from headlines and side panels. You can use from thin, thick, bold, zigzag and other types of line as per business suitability.

Symbols- A symbol can be said as a figure of speech. You can make use of images for making the customers understand what you do. Just remember use symbols that are unique to your company.

Font- Choose your font wisely as it impacts how the customer perceives your business. Some companies use the name of the company in the logo so, select the font rightly. For example, you can use Times New Roman for a traditional feel.

Colour- It is one of the essential aspects of your logo. The choice of the hue should match your business perspective. The psychology of colour can create a sense of customer mind about your business. From a viewer’s point, it tends to evoke emotions and feelings. A designer can use different colours solely for background or can apply it to other elements in a logo. Each colour has its own significance for instance:

• Black represents tradition and authority
• Blue states strength and security
• Green defines nature and freshness
• Red represents boldness and excitement

Shape- Logo comes in different forms including diamond, circle, oval, triangle, square and others. Shapes define boundaries a vital aspect that tends to communicate with the audience. Before you move ahead with the design create a unique shape for your logo. Remember the shape must match the image you have selected.

Typography- Typography is used to give a personal touch to a logo. It helps the customer to visualise your brand in a specific manner when designing a logo.

Scale- Scale adds interest to your brand and logo identity. Ensure your business logo is scalable to different sizes.