Introduction to
Current SEO

Website optimization is a method that came into existence in the mid-1990s. Initially, the practice was only for content creators and webmasters. In 1997, when the term SEO or search engine optimization was coined, it changed the concept of online presence for brands and businesses. As most of the population started using the internet to search for information, companies became more dependent on the method to strengthen as high as possible a rank on Google Search. With the evolution of Google algorithms over the years, optimization is the best possible method for businesses to follow. Now USO or Universal Search Optimization is in place, and it includes search patterns, crawling, indexing, and ranking of websites, along with related elements like videos, images, knowledge panel, or maps displayed on SERP. At present AI-driven approach to digital marketing is the trend. Hence, USO is the necessity for brands rearing to use these algorithms to achieve a higher ranking in the search index through all possible efforts.

For brands concerned with achieving results, through awareness, consideration, and conversion, USO is the go-to method. It has changed the approach of marketers over the years. Instead of optimizing only the keywords, now brand content like podcasts, videos, blogs, social media pages, FAQs, YouTube content, and such are getting optimized. USO experts at Fitser will perform such user-focused practices. They will also give you insights and analytical information on the performance of your brand.