Search engine optimization is incredibly important for digital marketers these days. When businesses choose to optimize their web pages, they are making their website more visible to people using search engines.
However, the question is – does your blog help your website organically rank on search engines? At Fitser, let us help you find out the answer for you. So before you decide to hire a digital marketing service, know-how blogging can help your brand.

Is blogging important in SEO?

Blogging, no doubt, helps boost your brand’s SEO by positioning your website as a relevant answer to your customers’ questions. Blogs that use a variety of on-page SEO tactics are likely to give you more opportunities to rank in Google, making your site more appealing to viewers.
While it is evident that blog does contribute to your SEO, many algorithm updates can make publishing the right blogs tricky if you do not know where to begin.
Here are a few of the factors that can influence blog SEO. Take time to understand what these factors do, but do not try to implement them all at once.

Factors affecting blog SEO

Dwell time

While dwell time is not a direct factor for search engines, it happens to be a vital factor in user experience. Dwell time refers to the time a reader spends on a page. From the moment a visitor clicks on the site to the moment they exit the page is known as dwell time.

This factor tells search engines how valuable your blog is to the reader. The longer they spend their time on the page, the more relevant the content is to them.

Page speed

Visual elements on your blog post are going to impact page speed. However, it is not the only thing. Removing junk files can help your blog page load faster, improving page speed. Unnecessary codes and overuse of plugins may also lead to a sluggish site.

Mobile responsiveness

A maximum amount of traffic comes from mobile devices. Hence, optimizing your blog for mobile is a factor that may affect your overall SEO. The rule of thumb is to keep things simple and make blog sites mobile-friendly. However, businesses may also need to keep an eye on how their blog site is performing on mobile devices.

Index date

Search engines provide the most relevant information available. Indexing is what search engines find content and add to its index.

At Fitser, we help our clients with digital marketing services to help businesses achieve customer engagement.