Making and delivering great content is indeed an effective way to get in touch with a loyal and engaged audience that will further help you grow your business and also your brand, helping in raising awareness and also help people to know about your brand. Great contents come in various shapes and forms like any inspiring blog post or any helpful guide that will help your readers to know about the brand or for any fun queries, it is very important to put equal effort, dedication, and attention to writing the content that your customers are looking for.

To help you better understand what contents generally resonate with the audience, we are here to introduce a new experience to the readers called the Search Console Insights. With the help of this new technique, you can combine the data from both the Search Console and Google Analytics to make it easier for everyone to know the performance of the contents. Whether you are a website content writer or an expert in the technical field, the Search Console Insights will help you know how the contents are performing. This new technique will be rolled out to all the Search Console users in the upcoming future.

Here Are Some Queries That Is Technique Will Help You Get Answers of the Following-

• What are best performing contents online, and which are trending now?
• What do people generally search on Google before they are visiting your content?
• How do people will discover the contents online?
• Which article will refer the users to the website and the contents?

The Ways How You Can Access the Search Console Insights

• First, choose the search console insights from the top of the search console’s overview page
• Use the link you received for accessing it directly and save the bookmark
• In the iOS Google App, choose Search Console Insights in the account menu

Even if you are not using Google Analytics, you can still use the Search Console Insights. However, if you want to get the best search insights for the contents, you can also use the associating linked to Google Analytics with the given Search Console properties.

Understand The Value of Search Insights

Everyone is trying to make content, and few take the initiative for developing a strategy as a whole. Also, contents depend upon the hunches or are mainly written as per the demand of the audiences. Not in surprise, this approach can produce poor results. Hence, adopt a better way to produce the contents.
Search engine insights have lots of information that helps in informing content marketing strategy and help in making better and smart content.

Apart from the search insights, some available free Google tools like comScore will help you understand the target audience. This given data will help you to get data on the following-

• The keyword phrases the audience mainly uses
• The intent of these questions
• Where the users go online and what results in we want to click
• When they are searching
• Where they are searching
• The devices they are using

Guide On How to Use the Search Insights

From the search engine marketers, the importance of search insights is large. This guide will further help you to know how the insights work-

Choose The Best Keyword Phrase That You Can Target

Would you please not skip this step as it is one of the major points in using the search insights? When you are developing the content, several marketers think that they know the target phrases, but they later realize that they are wrong. Do not fall into the trap that you have an idea on the keyword selection.

Consider What the Audiences Care About

To write the contents that will generally target the audiences, you should know what they generally care about. Search insights generally tell you what the audience wants and where they have the most interests. Such insights will help you in further managing the content marketing strategies. Be sure that you have checked such data for discovering what the target readers want to read online.

Know The Format of the Content That Your Readers Like

Now, you have an idea about the readers’ interests; the next step is to know the right format of the content, which the readers generally prefer. Should it be the eBook or the white paper? Or it will be the video or the SlideShare? This preference will be based on the data and now the trends.

Know The Audience’s Unique Regional Features

Any physically located business will tell you about the importance of the location, but how does the location matter in the case of content writing?

You should keep in mind that the search behavior largely depends upon the location. Whether your business has any physical location or an online store, you should be surprised to know how the audience preference changes with location. The best part is that the Google search insights will bring out results depending upon the locational vernaculars.

Stay On Top of Google Search Insights with Experts

It is true that user behavior largely changes with the new platforms being implemented, competitor analysis, and pop culture. Be sure that you went through the search insights and check out the trends weekly. Overall, search insights will provide lots of information for guiding you further in content marketing efforts.

Want to take help from Google insights to develop good quality content? Consult the team from Fitser, who will help you in improving your content through search insights and to get improving your content through search insights and to get the best digital marketing service.