For any digital marketing strategy, web design plays one of the most important roles because of its massive impact on the customer’s experience in the digital world. There is no denying the fact that the aesthetics, usability and other essential factors have a great contribution to the long-term online success of your company.

Have a look on five major web designing aspects that you can use for improving your customer’s experience.

1. Appearance

Web design plays a huge role on your site’s appearance. After all, the look of your site most obviously creates the first impression on the online visitors. Apart from the aesthetics, the site must have a goal such as current and up-to-date with the modern web design trends.

Modern trends followed by a web design company Australia include:

• Responsive design
• Big, bold fonts
• Eye-catching images
• Multimedia
• Parallax scrolling

When you include these latest trends to your website, you can make the site much more engaging, enjoyable and scannable for the visitors.

2. Professionalism

Before a visitor ever starts reading your site, you need to create an impression about your site. This trick is referred as professionalism. The moment someone opens your site, you need to make him understand that the site is all about a modern and modern respectable business. Your web design helps to create the impression about your site.

The professionalism of your site is determined by some of the web design elements such as:

• Customer’s reviews
• A culture page
• Photos and information on staff

If you have certain values at your company, choose to show the happy faces of your employees and quantify your work showing customer results, these things demonstrate the professionalism that definitely creates a good impression on your visitors.

3. Clarity

The design of your website should be user-friendly so that the visitors can find what they look for as quickly as possible. In order to improve your website, you should focus on improving its navigation style. Nowadays, the popular styles of designing followed by a reputable web development company in Australia include:

• Breadcrumb
• Drop-down menu

When breadcrumb navigation allows the visitors automatically add previous pages to their navigation bar, a drop-down menu lets them hover their cursor on the menu title and view the pages containing category.

Although there are several other options for the clarity of navigation, these two are most popular in the web designing trends.

4. Loading time

Loading time means how long a visitor has to wait on your site to display a page on his or her device. It has been found that loading time plays a significant role in Google ranking factor. Hence, you need to depend on it for the online success of your site as it allows you to attract more consumers to the site.

Most internet users prefer to visit those sites that load within a fraction of a second and use minimal data.

now, as per the recommendations of the web designing companies, you can reduce the loading time for your site by –

• Optimising image sizes
• Removing auto-play multimedia
• Using white space

The experienced and professional designer knows how to use .jpg files for optimising the image sizes and how to keep the multimedia with manual activation on each page. The designers also make the white space work on several levels so that your pages can load in a flash.

5. Conversions

Last but not the least, conversion is arguably the most significant factor for web design. Without effective conversions, your business will never thrive online.

Some of the important factors for conversions are:

• Colour
• KISS principle
• Faces

Although colour sounds common, the intelligent use of colour with right contrast helps to increase website traffic. The KISS principle refers to “Keep It Simple, Stupid” which is based on the idea that ‘simpler designs are better designs’. And, faces refers to the human faces that will help visitors identify your business.